Our organisational strategy
Our strategy for 2025-30
How we will increase our impact.
Here for humanity
Our Strategy 2030 (PDF) will transform how the British Red Cross helps people in crisis.
It sets out how we will deliver our mission: ‘to mobilise the power of humanity so that people can prepare for, respond to, and recover from crisis’.
Our goals for 2030
In the UK
We know that people and communities do not always get the help they need in a crisis.
In the UK we will focus on three urgent humanitarian causes:
In these areas we will help those who most need us by:
- working directly with communities to deliver services
- using our trusted voice to advocate for meaningful change
Across the globe
The British Red Cross is proud to be part of the world’s largest international humanitarian Movement.
Faced with the climate crisis and conflicts across the globe, we will support communities to become more resilient.
Our three international goals focus on:
Driving us forward
To make the biggest impact for communities and maintain the quality of our work, we will also look at how we work and what we do.
People are at the centre of our work
The British Red Cross has been helping the people who need it most for more than 150 years.
People are at the core of our Movement, working together to deliver the greatest impact through our fundamental principles.
It is your kindness and commitment that makes our work possible. Together, we are here for humanity.
Join us on our journey to 2030
Become a volunteer
If you believe in the power of kindness, volunteer for the Red Cross. Together we can make a difference.
Give help and donate
A donation, large or small, can make a huge difference to people in need. Learn more about our appeals or donate to help us be there for people, wherever and whenever they need us.
Stories of our impact
From volunteers helping people home from hospital to refugees speaking up for change, we have a lot of stories to tell.
What we do
Learn more about our work and what your support goes toward.